1 - UX research & data
Identify the website performance scorecard.
- Audience overview - # of sessions /Pages Views / Pages Sessions / Bounce Rate etc. (Y over Y).
- Location/Users.
- Traffic sources.
- Visited pages over last 90 days.
- HP exit page rates.
- Demographics: establish a portrait of the typical user/patient to be visually represented on the website to establish a stronger “engagement”.
2 - Kick Off
Connect with the client & align with the line of business, identify areas of growth opportunities, type of patient to attract etc.
3 - Site Architecture
4 - Child Theme building (features, design & coding.)
- Header section: utility links | logo | visiting Hours | primary navigation
- Hero section: showcase a "patient" & the positive outcome after treatment | tagline & facility commitment| phone# | 2 CTA buttons.
- Quick Navigation Mmdules: highlight specific business areas identified during the Kick off | facilitate navigation fluidity through the website.
- Services Area modules: focus on each treatment program & services offer by the facility.
- Testimonials module: engage confidence & give a positive image of the facility.
- Hiring section: dedicated area to target job seekers.
- Story cards Module: focus on a specific area to engage more with the visitors.
- Gallery module
- Location & map module.
5 - Moodboard & Home Page mockups
Present two different Mockups of the future home page.
