Ipad format website for the launch of the Philips Building
Marketing collaterals based on the logo and creative brief provided by management:
- Branding | Philips Building look & feel
- Launch tour website mockup | Ipad format
- Email launch campaign.
Typography should feel contemporary with clean lines and simplicity but with a vintage flair and composition.
Photographs should have an isolated treatment with bright colors and cold shapes. The overall look should feel vintage but have a modern edges and shapes.
Photography could have a texture treatment to make it feel more hand-made (tactile) to get a feel like film or paper.
The tone of the messaging should address the building as having a unique San Francisco identity. Copy writing and tagline should have some nostalgic levity without compromising quality. It should hit the key values of the Phillips Building.
Colors should feel like 1930’s and 1940’s printing color schemes. Semi-pastel but bright, fun, and energetic.
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